In the operational area of Bapudham Milk Producer Company, Motihari, Bihar, the majority of the dairy farmers are practicing traditional feeding to their dairy animals.
In general, farmers are not aware of the importance of feeding compound cattle feed and mineral mixture in quality milk production.
Farmers are feeding compound cattle feed along with other feed ingredients such as bran, choker, cereal grains & oil cakes (rarely) to their animals as the supplement. Feeding of a mineral mixture is negligible in these areas.
This is observed that there are many cattle feed manufacturers who are providing cattle feed to farmers but they are not providing as per the quality standards prescribed by authorities. To keep the tab on the price and giving good profit margins to the retailers, there is a practice of adding the cheaper source of protein (Urea) and other non-nutritive fillers to cattle feed among small feed millers. Due to a feeding of low standard compound cattle feed, the production level of milch animals are decreasing and not producing milk as per their genetic potential, reproductive system is also getting affected which results into the late conception and related infertility issues.
Keeping in mind the prevailing scenario, Bapudham MPC is providing good quality animal nutrition inputs to its producer members under the brand name “Bapudham Feed” at a competitive price. Presently, three products viz. ‘Bapudham Feed (BIS Type II)in two variants i.e. 50kg and 25kg bag. To encourage the feeding of a mineral mixture as regular feed supplements Bapudham took a unique initiative to include 1 Kg Area Specific Mineral Mixture (ASMM) inside every Cattle Feedbag. ‘BapudhamMin’”Bihar Specific Mineral Mixture” and BroadspectrumDewormerwhich is safe for the pregnant animal also has been made available through its network.
Bapudham MPC is committed to making available these products to their producer members at Milk Pooling Point (MPP) level. Stringent quality measures are taken to ensure the quality of the products.
To encourage CASHLESS transactions these products are being made available to producer members through “deduction from milk bill” and for . non-members facility of Point of Sale (POS) facility is available at BMCs where they can purchase the variants by swapping their debit/credit card
Although, minerals are considered micronutrient but play the very vital role in the metabolization of other nutrients. Minerals are required for optimum productivity of dairy animals, therefore “Bapudham” has introduced Bihar specific mineral mixture under the brand name “Bapudham Min”, having those dietary minerals, which is deficient in soils of Bihar. This formulation is based upon mineral profiling of Bihar soil done by NDDB.